Product at the intersection of data, governance, and growth.
Rigorous by training. Commercial by instinct.
I'm a Product Manager who came up through IT operations before spending close to a decade on the commercial side of a B2B SaaS company, moving through software demos, account management, product marketing, and into product management. Most PMs inherit a roadmap. I walked the whole path first. I know what it costs to sell a product honestly, what it takes to support it at scale, and what customers actually mean when they push back.
Why this combination works
- I build from evidence. I treat gut feel as a hypothesis, not a conclusion. Years of product analytics work mean when I push for a direction, there's a thesis behind it and I can defend it.
- I've been in the customer's seat. I spent years in sales, demos, and account management before I owned a roadmap. I don't interpret customer feedback from a distance. I know where users actually get stuck, what makes them stay, and how that translates into what to build.
- I've worked every side of the table. Moving through IT operations, sales, product marketing, and product management means I understand what each function needs from a product. Cross-functional alignment isn't a skill I trained for, it's how I've always had to operate. That breadth also means I think about scale, operations, and governance early, before they become someone else's problem.
Featured Projects
Estoria
A visual story-mapping tool for writers, novelists, screenwriters, storytellers, and everyone in between. Arrange chapters on an infinite canvas, map scenes and timelines, track characters and worldbuilding, start from proven story structures, and bring in an existing draft with help from AI.
UnifyCRM
A prototype CRM built for nonprofits, tracking constituents, donations, and volunteer hours, with a kiosk check-in feature and built-in reporting tools.